World Scouting’s English Style Guide

This style guide provides comprehensive guidance on how World Scouting communicates as a global youth movement, ensuring consistency in our style and tone across all our products and outputs. This guidance applies to all written content, including news articles, statements, reports, digital content, and internal communications. While this guidance is generally applicable to social media, separate recommendations on this, as well as the use of images and videos, are available through the following resources: - Brand Centre: https://brand.scout.org/ - Build your social media strategy: https://learn.scout.org/resource/build-your-social-media-strategy